And The BEST automotive advertising so far of this DECADE is….

Honda. Of course.

They don’t Jon Hamm’s voiceover but machts nicht. They have a hugely creative effort that was put out in 2015 and still amazes today. In fact, I am guessing there won’t be anything as good as this for the remainder of this decade. It’s just so damned interesting, innovative and impossible to stop watching and learning from!

By the way, it’s added fun to watch this next video, which tells the story of how they did this spot.

RPA, The creators of this spot have truly embodied Honda’s approach to R&D and engineering in this remarkable two-minute Honda spot. It tells/shows Honda’s entire history though an intricate paper-flipping journey. The effort delivers the Honda brand commitment, quality and promise by being as impeccably engineered as are the products themselves.

The spot is formally titled “Paper.” The film, while devised in CGI, was shot practically, with a few scenes stitched together.

Tom Peyton, assistant vice president of marketing for American Honda Motor Co., stated “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”

All i can ad to that is kudos to this amazing creative team that gives me back he hope I lose when i see substandard work. Congratulations on creating an ad that looks as fresh now as it did two years ago in its launch.

CREDITS
Client: American Honda Motor Co., Inc.
Title: “Paper” :117
First Air: 9/20/15

—TV

Agency: RPA
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
VP, CD/Art Director: Chuck Blackwell
VP, CD/Copywriter: Ken Pappanduros
Senior Copywriter: Chris Bradford
Art Director: Laura Crigler
Copywriter: Josh Hepburn
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Matt Magsaysay

SVP, Group Strategic Planning Director: Christian Cocker
VP, Director of Business Affairs: Maria Del Homme

EVP, Management Account Director: Brett Bender
VP, Group Account Directors: Adam Blankenship & Jeff Moohr
Management Supervisor: Rose McRitchie
Account Executives: Susan Kim & Paul Sulzer
Product Information Manager: Marco Fantone

Production Company: Reset Content
Director: PES
Managing Director: Dave Morrison
Executive Producers: Jen Beitler & Jeff McDougall
Head of Production: Amanda Clune
Producer: Stan Sawicki
DP: Eric Adkins
Production Supervisor: Mario D’Amici
Production Designer: John Joyce
Motion Control Operator: Mark Eifert
Motion Control Assistant: Calvin Frederick
Animation Supervisor: Eileen Kohlhepp
Animators: Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera
Illustrators: Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos
Set Dresser/Painter: Veronica Hwang
Illustration Coordinator: Evan Koehne
Art Department: Nate Theis, Ellen Ridgeway, Melissa Quezada

Editorial: Rock Paper Scissors
Editor: Stewart Reeves
EP: Angela Dorian
Producer: Leah Carnahan-Dogruer
Assistant Editor: Jasmina Zaharieva

VFX & Finishing: A52
VFX Supervisor & Lead Flame: Andy Rafael Barrios
CG Supervisor: Kirk Shintani
EP: Patrick Nugent
Producer: Lusia Boryczko
Head of Production: Kim Christensen
Executive Producer: Patrick Nugent
2D VFX Artists: Michael Plescia, Enid Dalkoff, Chris Moore, Cam Coombs, Michael Vagilenty
CG Artists: Aaron Baker, Mike Bettinardi, Michael Cardenas, Jon Belcome, Joe Chiechi
Pre-Viz: Ranko Tadic, Ingolfur Guomundsson, Benito Vargas
Colorist: Tommy Hooper
Online Editor: Dan Ellis
Color/Online Assist: Gabe Sanchez, Chris Riley, Erik Rojas
Roto Artists: Cathy Shaw, Robert Shaw, Tiffany Germann

Sound Design: Factory UK – Sound Design Studios
Sound Designer: Phil Bolland
Head of Production: Lou Allen

Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Assistant Re-Recording Mixer: Adam Primack
Executive Producer: Susie Boyajan

—Social

VP, Creative Social Media Director: J Barbush
VP, CD/Art Director: Chuck Blackwell
VP, CD/Copywriter: Ken Pappanduros
Senior Copywriter: Chris Bradford
Art Director: Laura Crigler
Copywriter: Josh Hepburn
Producer: Matt Magsaysay
Editor: A’sia Horne-Smith

EVP, Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
Account Supervisor: Renee Egizi-Finger
Account Executive: Kaelin McGill

VP, Associate Director, Digital Marketing: Aaron Dodez
Supervisor, Digital Content Strategy: Mike Dossett
Sr. Specialists, Digital Content Strategy: Tyler Sweeney & Hartman Wong
Associate Digital Producer: Connor Gomez
Program Manager: Melissa Heitman

—Behind The Scenes

Senior Copywriter: Chris Bradford
Art Director: Laura Crigler
Copywriter: Josh Hepburn
Producer: Matt Magsaysay
Associate Digital Producer: Connor Gomez

VP, Group Account Director: Adam Blankenship
Management Supervisor: Rose McRitchie
Account Executive: Susan Kim

Post Production: Bo’s House of Visual Arts @ RPA
Post Producer: Eddie Granado
Editor: Wendy Sandoval
Lead Cameraman: Zach Grant
Cameraman/pick up shots: Mark Tripp
Graphics: Michael Kelley
Color: Augie Arredondo

Final Mix/Audio: Lime Studios
Mixer: Mark Meyuhas

—Interactive

Video Technology: WIREWAX
Business Development & Creative Services: Bea DiCarlo
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
VP, Digital Design Director: Michael Takeshita
VP, CD/Art Director: Chuck Blackwell
VP, CD/Copywriter: Ken Pappanduros
Art Director: Jesse Echon
Copywriter: Michael Chen
VP, Director of Digital Production: Dave Brezinski
Executive Digital Producer: Linda Kim
Associate Digital Producer: Connor Gomez

EVP, Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
Management Supervisor: Rose McRitchie
Account Executive: Susan Kim
Program Manager: Melissa Heitman

 

 

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Filed under Creative Share: my weekly critique, Creative Strategy, Marketing Strategy

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