Category Archives: Design

Although there are many so-called designers out there who think that they are doing good design, in actuality all they know is how to use design software. But that’s like saying that anyone who can make a noise with a violin is a musician. The truth is painfully obvious; a real designer understands how people look at the work, and what makes them see what we want them to see. The principles of great design include eyeflow, reader gravity, color theory, typographic excellence, and most important, follows essentials of legibility and comprehension. So if you struggle to read something… even a business card… it means that as artsy as that designer is, they just don’t ‘get it’. The bottom line: design is not for the designer; it’s for the prospect or customer.