Category Archives: Creative Share: my weekly critique
I’m a practical soul, and while I enjoy the occasional philosophical discussion, what really interests me in my work is what works, and how to make something work better. The DMA calls on me to do critiques at their conferences and as a result I’ve discovered that this is something many other people want, too. My critiques are not mean-spirited, and they’re built for learning. You’ll even find praise and the occasional ‘I wish i’d done that, myself!’ It’s all part of our ongoing education to make us better at what we do!
The secret weapon that drives qualified prospects to your site: direct mail
Now that the dust has settled in the web world, ecommerce players are finally past the ‘trying to stay alive’ phase and are seeking ways to grow. The ultimate survivors have been catalogs, who have mailed aggressively for years and … Continue reading →
