Category Archives: Copywriting
Anyone who tells you that people don’t read copy anymore are just plain wrong. When copy is well-targeted and compelling, people read it.
Hey, maybe those who say that nobody reads copy are just making excuses because their own copy sucks. We’ll be on the lookout for examples of that for our critique section!
Meanwhile, in this section you’ll find articles by me, plus perhaps a few here and there by an occasional guest writer, that should provide inspiration and ideas for you if you love great copy.
The secret weapon that drives qualified prospects to your site: direct mail
Now that the dust has settled in the web world, ecommerce players are finally past the ‘trying to stay alive’ phase and are seeking ways to grow. The ultimate survivors have been catalogs, who have mailed aggressively for years and … Continue reading →
